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Embed skills in every programme. Evidence them as students study.

Potentially is the skills platform for higher education. Build curricular and co-curricular skills programmes across the institution — standalone, or as a skills layer inside the Canvas, Blackboard, Moodle or D2L you already run. Every student ends up with a profile that proves what they can do, with the work attached.

Skills capture · Portfolios · Placements · Course authoring · Programme analytics

A student
23 new skills

Skills profileYear 3

Critical thinking8
Data analysis5
Collaboration6
Trusted by
The challenge

Skills-based higher education is here.

Employers increasingly hire for skills, and students need a way to prove their capability. Higher education institutions agree that skills and competences belong in the curriculum: the strategies are written and the graduate attributes are published.

What stalls progress is the operational reality:

How can universities translate courses into skills?

Five challenges

Five challenges, and how Potentially addresses each one.

Including the one an accreditation panel asks: where a programme’s claimed attributes are actually evidenced, and by how much.

  1. 01

    Rolling out a skills framework across hundreds of modules, without a bigger team.

    A framework agreed at institutional level evidences no skills until it reaches every module — and it has to keep evolving after roll-out.

    Central administrators map whole programmes at once, with AI-assisted tagging reviewed by your staff before anything publishes. Change the framework and every module already mapped to it updates.

    Your taxonomy or importedAI-assisted taggingBulk processingCentral administrationWorks with AI switched off
    One framework · every mapped module
    Graduate attributes
    • Critical thinking
    • Data literacy EDITED
    • Collaboration
    • Ethical reasoning
    BM101BM104BM110BM117BM122BM130BM201BM205BM214BM219BM223BM231BM240BM252BM258BM301BM307BM312BM318BM326BM333BM340BM347BM352
    1 edit · 24 modules updated · 0 emails sent
  2. 02

    Engaging students to capture skills development outside the curriculum.

    Capture outside the curriculum depends on students doing things — and a profile the institution owns is not one a graduate can take into an interview.

    Awards, placements, events and volunteering are discoverable inside the LMS, alongside their modules. Everything resolves to one Skills Profile per student, most of it building up without the student acting — and it stays theirs after graduation.

    In the LMSOne profile per studentTheirs after graduationShareable by link
    One student · one Skills Profile
    7 pieces
    13 pieces
    19 pieces
    Year 1Year 2Year 3
    Arrived from marked work, placements and awardsAdded by the student
    39 pieces of evidence · 7 needed the student to do anything
  3. 03

    Getting academics to engage without adding to their workload.

    Anything that asks faculty to learn a second system, or complicates marking, stops at the pilot.

    Assignments are set up the way any LMS assignment is, marked in one console with rubrics, and grades released through the gradebook staff already use. Mapping a module to skills is a single step, done once — or handled centrally, so an academic need not touch it at all.

    Inside the LMSOne marking consoleGrades to your gradebookNo second login
    The assignment, as the academic sees it
    Assignment 2 · Market analysis reportBM205 · Canvas
    Due14 November · 40% of module
    MarkingRubric attached · released via gradebook
    Skills evidencedCritical thinkingData analysis
    68 / 100marked once, in the console you already use→ Skills Profile
    One extra field. No second system.
  4. 04

    Working with the systems you already run, rather than replacing them.

    Every institution has its own systems and processes. A skills layer has to extend what is running, not ask the institution to move.

    Potentially connects over LTI 1.3 Advantage into Canvas, Blackboard, Moodle and D2L, imports ESCO (and O*NET where you need it), and issues Open Badges. Custom integrations, data pipelines and provisioning are configured to how your institution actually runs.

    LTI 1.3 AdvantageOpen BadgesESCO & O*NETCustom data pipelines
    Inside the LMS · LTI 1.3 Advantage
    CanvasBlackboardMoodleD2L Brightspace
    Single sign-on Roster & modules Grades to your gradebook
    PotentiallyNO SECOND LOGIN
    Frameworks inYour taxonomy · NACE · ESCO · O*NET · Vitae RDF · Advance HE PSF Also outOpen Badges · CSV · CoreHR · custom data pipelines
    Students and staff stay where they already work
  5. 05

    Reporting on skills development, and designing better programmes with what it shows.

    Accreditation panels, professional bodies and executive teams all want the same evidence: that the attributes a programme claims are developed, and by how much.

    Skills coverage by programme, campus and cohort, Distance Travelled across a programme rather than a final-year snapshot, and theme analysis on open-text responses at volume. All of it produced from evidence already captured, and exported to CSV, Power BI or Tableau.

    Programme coverageDistance TravelledTheme analysisPower BI & Tableau
    Distance travelled · BSc Business cohort
    Critical thinking+46
    Data analysis+46
    Collaboration+39
    Written comms+36
    Ethical reasoning+2
    Presenting+36
    Year 1Year 3
    Goes where your analysts work:CSVPower BITableauData pipeline
    One attribute flat across three years — a programme to redesign
Programme analytics

Where an attribute is claimed, and where it is evidenced.

Coverage across the programme, module by module — the view an accreditation panel asks for.

One BSc Business programme, after mapping
41modules mapped 87%of claims evidenced 2gaps to close
Staff reviewing programme data
Graduate attributesBSc Business
Critical thinking41 modules94%
Data literacy28 modules81%
Collaboration34 modules88%
Ethical reasoning12 modules46%
Ethical reasoning: 2 modules claim it, none evidence it yet

See Potentially mapped to your own framework and modules.

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Skills Profiles

Every student builds a Skills Profile.

One place their skills live, with the work that proves each one attached. Three sources feed it — and most of what arrives needs no action from the student.

  1. 01Their courses. Marked work, added the moment a module is passed.
  2. 02Co-curricular activity. Placements, awards and events, tagged to skills on the way in.
  3. 03The student. The parts of a degree no system sees.
A student in a green jumper thinking over her laptop in a library
Market analysis report · 68/100BM205 · arrived from the gradebook Placement · supervisor endorsedWork-integrated learning Volunteering · student-ledAdded by the student
31 pieces of evidence · 27 arrived on their own
Account Dashboard Courses Calendar Inbox Potentially
Potentially College Search + New moment
Francesca Dal ZapoliniFinal-year Business & Innovation · Potentially College
Skills SkillsDevelopmentResults

What you've been building, grouped by how deeply your evidence covers each one.

Bubble ChartSkill SpiderProgramme Progress
Market Research Business Modelling Leadership Strategic Thinking Public Speaking AI & Automation Project Mgmt DT DL WC FA UR
Fluent Capable Developing Beginning Top 12 skills by evidence · 5 more below
Skills briefone application
Critical thinkingMarket analysis report
CollaborationPlacement · endorsed
Data analysisDashboard project
Shared by link · still theirs after graduation

What the student walks away with.

  • They can name what they are good at.Built from marked work, not self-rating, so every strength has proof behind it.
  • They can see the gaps while there is still time.Noticing in second year that one module evidences teamwork leaves time to do something about it.
  • They can walk into an interview with proof.A profile, or a brief for one job, where every claim links to the work behind it.

Loughborough University Cited by the regulator

Personal Best is cited in the Office for Students’ TEF Enhancement Resources as an example of supporting educational gains.

Birmingham City University Graduate+

The first employability scheme endorsed by Advance HE.

Westminster · Coventry · UCC Three more universities

Read the case studies →


Next step

See Potentially in action.