Accessibility Statement

Last reviewed: 30 June 2021

Compliance commitment

We firmly believe that the internet should be available and accessible to anyone, and therefore we are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.

To fulfil this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.

If you wish to contact the website's owner please use the following team@potential.ly

Screen-reader and keyboard navigation

Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioural changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. 

Here’s how our website covers some of the most important screen-reader requirements:

  1. Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others.

The platform’s images where possible have meaningful image-object-recognition-based description as an ALT (alternate text) tag. External images or embedded objects may not have alternative text but where they are videos or images, these are editable within the platform. 


Alternative text should be compatible with all popular screen readers, including JAWS and NVDA. 


  1. Keyboard navigation optimization: Screen readers will better be able to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.


Browser and assistive technology compatibility

We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.


Notes, comments, and feedback

Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible, for example where content is delivered from an external source from such tools as via Genial.ly. Padlets, Panopto etc. This is a dynamic and evolving platform and content, with innovative services and so errors and issues may still occur. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. If you wish to contact the website's owner please use the following email team@potential.ly


Further Guidance

If you need assistance in making your computer work better for your accessibility needs, the following AbilityNet articles may be of interest (these articles are provided because we think they may be helpful, we can provide no guarantees as to their usefulness in any given scenario)




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