Terms of use.

Last updated 22 September 2026

A Using this website.

This site is here to tell you what Potentially does. You can read it, link to it, and quote from it with attribution.

What you may not do

• Copy the site’s design, code or written content for use elsewhere
• Interfere with the site, or introduce anything harmful to it
• Use automated tools to strip or mine content from it
• Impersonate us, or hold yourself out as connected to us when you are not

What we don’t promise

We keep the site accurate and current, but we don’t warrant that it always is, or that it will always be available. Where we link to another site, we don’t control it and we’re not responsible for it.

The trademarks, logos and design on this site belong to us. Product screenshots and named institutions appear with permission.

B Using the platform.

These terms apply when you use Potentially as a student, member of staff, researcher, supervisor or graduate, however your access is provided. Where your institution provides your access, these terms are made available to you in the platform; where you register yourself, you accept them when you create your account.

“We” and “us” mean Potentially Limited. “Your institution” means the university, college, employer, membership body or other organisation that provides your access and holds an agreement with us.

Your account

• You must be 16 or over, unless your institution has agreed otherwise with us
• The information you register with must be accurate, and you keep it accurate
• Your login is yours alone. Keep it secure, don’t use anyone else’s, and tell us if you think it has been compromised
• You can close your account at any time. If your institution provided your access, closing it may be their decision as well as yours

Your work stays yours

You keep every right in the work you put into Potentially. Your reflections, uploads, portfolios and assessment responses are yours.

To run the service, you give us a limited licence to host, store, display and process that work, and no wider licence than that. Specifically, that licence is:

• Limited to providing the service to you and to the institution you use it through
• Not sublicensable. We do not pass your work to partners, publishers or anyone else for their own purposes
• Not a publishing right. We do not publish, syndicate, broadcast or sell your work
• Not a training right. Your work is not used to train any AI or machine learning model
• Ended when you end it. Delete the work and the licence over it goes with it, save for backup copies, which are kept for a limited period and then overwritten

When you share a profile or a folio by link or QR code, you decide who sees it and you can stop sharing it.

Where your institution holds the agreement with us, they are the controller of that data and we are the processor. This clause gives us no rights over their data beyond what that agreement allows.

The platform itself, its software and its content other than yours belong to us or our licensors. Other people’s content in the platform is theirs; we do not review it before it is shared and are not responsible for it.

Using it properly

You are responsible for what you put into the platform and how you behave toward other people in it. Do not upload anything unlawful, abusive, discriminatory, sexually explicit or harassing; anything that infringes someone else’s rights; anything you are not permitted to share, including material covered by a confidentiality obligation to an employer or placement provider; or anything containing malicious code.

Your institution’s rules on academic integrity, including any requirement to declare the use of AI, apply to work you submit through Potentially.

If you break these terms we may remove content or suspend access, and we will tell your institution where it is their decision to take. We may also close an account or withdraw the platform on reasonable notice, and sooner where the law or security requires it.

Availability

We aim to keep Potentially available, publish our uptime on a status page hosted separately from the platform, and carry out planned maintenance in defined windows. Our availability commitments are made to institutions in their agreements with us.

To the extent the law allows, we do not promise that the platform will be uninterrupted or error-free.

If your access ends

If you leave your institution, or your institution’s agreement with us ends, you can connect a personal email address and password before you go and keep signing in afterwards. Your own work remains yours, and your profile remains shareable by link.

Once that agreement has ended and you continue to use Potentially on your own account, we are the controller of your data, and our privacy notice sets out how we handle it.

Institutional data is returned or deleted according to the agreement between us and your institution.

Liability

Our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, and for anything else that cannot be limited by law, is not limited by these terms.

Beyond that, and to the extent the law allows: we are not liable for indirect or consequential loss, lost profits, lost business or anticipated savings; and our total liability to you arising from your use of the platform or this website is limited to the amount you have paid us in the twelve months before the claim.

Where your institution holds the agreement with us, the limits in that agreement govern claims arising from institutional use of the platform, and this section does not vary them.

These terms do not affect any rights you have as a consumer under the law of the country you live in.

The Google Calendar integration

You can optionally connect a Google account so that Potentially events and deadlines appear in your Google Calendar. It is active only if you connect it, and you can disconnect it at any time from your account settings.

• What we access: your Google account email address, so we can show you which account is connected, and the calendar entries Potentially itself creates. We do not read, import or store your existing calendar entries, and we access no other Google service
• What we use it for: creating, updating and deleting Potentially events in your calendar, and that alone — no advertising, no profiling, no credit or lending decisions
• Sharing: Google user data is not shared, transferred or sold to anyone, including data brokers and advertisers. It is not used to develop, improve or train any AI or machine learning model, and is not passed to any third-party AI service
• Protection: transmitted only over encrypted TLS connections, with credentials stored securely and access restricted to the component that runs the integration
• Deletion: disconnect and we revoke the credentials with Google and delete both them and the event mappings. The same happens if your account closes

Our use of data received from Google Workspace APIs follows the Google User Data Policy, including its Limited Use requirements.

Changes, and the law that applies

We may update these terms. Where a change is material we will give you at least 30 days’ notice by email or in the platform, and you may close your account before it takes effect if you do not accept it. Continuing to use Potentially after that date means you accept the revised terms.

If any part of these terms is found to be unenforceable, the rest still applies.

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Potentially Limited is registered in England and Wales, company number 09101474, VAT number GB 193 8877 40, at 86–90 Paul Street, London EC2A 4NE. Contact: trevor@potential.ly.

C What is not on this page.

• Cookies — on the privacy notice, where they belong
• Institutional agreements — a signed SaaS agreement governs and supersedes this page